'Track My Order' Launched - a First in UK Foodservice
1st July 2021
We’re proud to announce the launch of ‘Track My Order’ – a first in UK foodservice!
This is yet another leap forward in providing our customers with an outstanding, frictionless experience through digital innovation.
Customers will be kept up to date on the progress of their order, as they receive notifications at each stage of the process:
- Order acknowledgement
- Delivery confirmation
Watch the video to learn more. Want to find out more? Email firstname.lastname@example.org.
Effortless convenience for the caterer, re-imagined.
Natasha's Law Webinar
24th June 2021
From October 2021, the way food businesses must provide allergen labelling information for Prepacked for Direct Sale (PPDS) will change. Foods will need to have a label with a full ingredients list with allergenic ingredients emphasised within it. This is coming into force under Natasha’s Law, a new food labelling legislation.
These changes will apply to businesses in England, Wales and Northern Ireland. Similar changes are expected to be introduced in Scotland by Food Standards Scotland.
Why is this change happening, what impact will it have on caterers and what support is there available to manage and adapt to this change in legislation?
On 22nd June, Country Range held a webinar answering all of these questions and more. Click here to watch the recording.
Social Media Marketing for Restaurants
22nd March 2021
With hospitality reactivating and the impending busy period ahead, now is the time to look at your social media marketing efforts and understand just how powerful it can be in putting your business in front of your potential customers.
Social media consumption and engagement is up! People are currently at home awaiting the new normal, so in the countdown to reopening get your business in front of your existing and potential customers.
Understand the basics – why use social media?
Why wouldn’t you?! There are over a billion users daily on Facebook alone – who are sharing, liking and commenting on all types of content. Social media can become very time consuming. Firstly, really get to know your target audience. What platforms they use and what content they like. Rather than spreading your marketing efforts too thinly, pick one or two platforms and do those really well – quality over quantity.
Build trust with your followers
With people returning to eating and drinking out, they want to be assured that you are committed to safety, cleanliness and also how conscience you are from a sustainability and eco-friendly perspective. This is the perfect time to highlight the hygiene, health and safety protocols you have in place. Whether you’re ordering produce from local suppliers or wholesalers, using eco-friendly packaging for your take-aways, or you have removed single use plastic from your business, then shout about it! It’s something you should be proud of.
User Generated Content provides social proof
Think about how, as customers start to return to your establishment, they can become your advocates and in turn drive even greater footfall. Encourage your customers to share their experience. Clearly promote your social media channels, use related #’s and ask your customers to post, share or tag you in their photos and overall experience. Competitions are also a great way to encourage your followers to share your business across their social platforms, and in turn put your business in front of a new audience. It’s a win, win!
#SocialMediaMarketing #Savona #Foodservice #Hospitality #Restuarant #DigitalMarketing
New for 2021 and a First in UK Foodservice
2nd March 2021
We spent the lockdown months overhauling our business, and have re-written the rule book to ensure our customers receive an effortless experience, parallel to the journey we’ve all grown to expect from the likes of Amazon.
We’re excited to pioneer the industry yet again, and will soon be able to offer…
– Order process notifications – from receipt to assembly, dispatch to ETA’s
– Instant product alerts
– Plus…we’ve added ‘live chat’ to our communication catalogue
Trading since 1960 means we’ve got the knowledge and experience behind us, yet it’s the future that gets us really excited!
Product Shelf Life Extension
11th February 2021
With the ever-changing demand, we have been working hard to manage our stock to ensure nothing goes to waste.
Part of this has been to work with our suppliers to gain shelf life extensions on products. Click to read our communication outlining the steps we have taken to extend the shelf life on a number of products: Product Shelf Life Extension