Industry Supply Chain Issues
3rd September 2021
There are several significant ongoing issues impacting the supply chain across the country.
Our suppliers and manufacturers are struggling to keep up with demand due to delays importing goods and obtaining raw materials, along with staff shortages due to Brexit and the ping-demic. Just this week, one of our suppliers lost two thirds of their production and packing
workforce due to staff self-isolating forcing them to temporarily halt production.
This is compounded by the widely reported haulage issues with the shortfall in HGV drivers leaving the logistics networks unable to meet demand.
These issues are impacting businesses across the country, with reports in the news of Nando’s closing restaurants, McDonalds running out of milkshakes and bottled drinks, Coca Cola running out of can materials and supermarkets having empty shelves.
So, it is no surprise we are experiencing similar issues with availability on those affected products.
Whilst some suppliers are quick to communicate their problems, others are not. Consequently, quite often the first we are aware of a problem is when it simply does not arrive at our depots, as expected. This is in addition to little communication or warning from hauliers as they cancel and move expected deliveries on the day they are due into us.
To try to compensate for these challenges, we are further increasing our stock holding with extra stock now in or due to be delivered in the coming days which is on top of our higher-than-normal stock holding.
In addition, we are extremely proud of those in our distribution team that have undertaken enhanced driver training, through CPC/HGV courses as well as our ‘Warehouse to Wheels’ initiative.
Honor Ballard (pictured centre along with Transport Manager David Merrett and Director Kelly Williams) is one of ten employees across both our Ilfracombe and Kidlington depots, progressing to the next stage of their career.
Despite the pressure of a very busy summer, especially at a time when driver and staff shortages have affected the entire industry, we’re delighted that the investment in our people has led to great service across the board: Customer orders are being handled promptly, and lorries are loaded and departing on time. In fact we have not failed a single delivery across the group – a huge achievement when faced with tremendously challenging times.
We are doing everything within our control to maximise product availability and service, but this problem is likely to continue for months to come.
Natasha's Law Webinar
8th September 2021
From October 2021, the way food businesses must provide allergen labelling information for Prepacked for Direct Sale (PPDS) will change. Foods will need to have a label with a full ingredients list with allergenic ingredients emphasised within it. This is coming into force under Natasha’s Law, a new food labelling legislation.
These changes will apply to businesses in England, Wales and Northern Ireland. Similar changes are expected to be introduced in Scotland by Food Standards Scotland.
Why is this change happening, what impact will it have on caterers and what support is there available to manage and adapt to this change in legislation?
On 23rd September, 10.00-11.00am, Country Range are holding a webinar answering all of these questions and more. Register to attend by emailing email@example.com.
You can watch a recording of the previous webinar discussing the same issues here.
'Track My Order' Launched - a First in UK Foodservice
1st July 2021
We’re proud to announce the launch of ‘Track My Order’ – a first in UK foodservice!
This is yet another leap forward in providing our customers with an outstanding, frictionless experience through digital innovation.
Customers will be kept up to date on the progress of their order, as they receive notifications at each stage of the process:
- Order acknowledgement
- Delivery confirmation
Watch the video to learn more. Want to find out more? Email firstname.lastname@example.org.
Effortless convenience for the caterer, re-imagined.
Social Media Marketing for Restaurants
22nd March 2021
With hospitality reactivating and the impending busy period ahead, now is the time to look at your social media marketing efforts and understand just how powerful it can be in putting your business in front of your potential customers.
Social media consumption and engagement is up! People are currently at home awaiting the new normal, so in the countdown to reopening get your business in front of your existing and potential customers.
Understand the basics – why use social media?
Why wouldn’t you?! There are over a billion users daily on Facebook alone – who are sharing, liking and commenting on all types of content. Social media can become very time consuming. Firstly, really get to know your target audience. What platforms they use and what content they like. Rather than spreading your marketing efforts too thinly, pick one or two platforms and do those really well – quality over quantity.
Build trust with your followers
With people returning to eating and drinking out, they want to be assured that you are committed to safety, cleanliness and also how conscience you are from a sustainability and eco-friendly perspective. This is the perfect time to highlight the hygiene, health and safety protocols you have in place. Whether you’re ordering produce from local suppliers or wholesalers, using eco-friendly packaging for your take-aways, or you have removed single use plastic from your business, then shout about it! It’s something you should be proud of.
User Generated Content provides social proof
Think about how, as customers start to return to your establishment, they can become your advocates and in turn drive even greater footfall. Encourage your customers to share their experience. Clearly promote your social media channels, use related #’s and ask your customers to post, share or tag you in their photos and overall experience. Competitions are also a great way to encourage your followers to share your business across their social platforms, and in turn put your business in front of a new audience. It’s a win, win!
#SocialMediaMarketing #Savona #Foodservice #Hospitality #Restuarant #DigitalMarketing
New for 2021 and a First in UK Foodservice
2nd March 2021
We spent the lockdown months overhauling our business, and have re-written the rule book to ensure our customers receive an effortless experience, parallel to the journey we’ve all grown to expect from the likes of Amazon.
We’re excited to pioneer the industry yet again, and will soon be able to offer…
– Order process notifications – from receipt to assembly, dispatch to ETA’s
– Instant product alerts
– Plus…we’ve added ‘live chat’ to our communication catalogue
Trading since 1960 means we’ve got the knowledge and experience behind us, yet it’s the future that gets us really excited!
Product Shelf Life Extension
11th February 2021
With the ever-changing demand, we have been working hard to manage our stock to ensure nothing goes to waste.
Part of this has been to work with our suppliers to gain shelf life extensions on products. Click to read our communication outlining the steps we have taken to extend the shelf life on a number of products: Product Shelf Life Extension